Distribution.

The Distribution for Ambi Pur is handled by the parent company P&G. Their channels of retailers, whole sellers and such networks are strong throughout the country. However, Ambi Pur Car Freshener is a product that is mainly targeted to the urban areas for the obvious reasons of Car usage. In spite of this, the rural market is being addressed too due to the growing need for this product.

Wheresoever, the chain remains of the type: Manufacturer -> Warehouses -> 
Distributer -> Wholeseller -> Retailer -> Consumer.

In the case of the Car Freshener, the kit manufacturer can be be from abroad, as it is imported.

Also, it is interesting to note that, the channels produce 5 type of outputs: Viz.:

Lot Size: It essentially pertains to the quantity of units a consumer purchases at once. Eg: Retailer having less stock than warehouse or whole sellers justifying the demand.

Wait & Delivery time: The time a particular good takes to reach from one to the next corresponding end. Eg: The imported SF units will be received by the warehouses monthly, then the distributor gets it from warehouses fortnightly, and the whole sellers/ retailers from the distributor on a fort nightly basis.

Spatial Convenience: It is the convenience level offered to a customer by the element. Typically the consumer end side has high level of spatial convenience than the one on the manufacturers side.

Product Variety: Assortment offered which being low at the warehouse level if they are exclusive. But, being high at the retailer level since the consumer needs to be provided with a wide range of available variety.

Service Backup: It is in relation to the add on services that are highly offered at the manufacturer-warehouse level and low at the retailer, consumer end level.

The following shows a Distribution (Starter Kit: SF & Refill: RF)Depot sites of a few cities.