Sale! Sale!! Sale!!!

Sales- The primary 'funda' of marketing revolves around creating a demand. However, practical marketing is much more 'Sale' oriented. It encompasses all those which contribute to the selling of your product. There exists a sales funnel which arrives at the Sales in the end through the awareness, leads and prospects.

Technically speaking AMA refers to sales as:

"Any of a number of activities designed to promote customer purchase of a product or service. Sales can be done in person or over the phone, through e-mail or other communication media. The process generally includes stages such as assessing customer needs, presenting product features and benefits to address those needs and negotiation on price, delivery and other elements."

The process of Sales is an amalgamation of the following set of activities that are carried out to bring about a desired sale.:

The Preparation for Ambi Pur Car Freshener involved involved an extensive research. It studied the Indian consumer needs for such a category product. Moreover, the research shows that the consumer behavior played an important role in realizing the attitude about this product.

Introduction phase of this car perfume shows their addressing to the right TG promised the cause of creating demand. 

This new to the category diffuser system product was highly questioned on its functionality, price, use and so on. However, the strong research and market studies made them do away with the Questioning phase. This shows that obtaining an early mover advantage is not that simple for any nascent product.

Presentation of Ambi Pur has been up to the mark. It has been successful in pitching to the consumers about its new diffusers, fragrances and kits. Involvement of PR strategies, events, publicizing the Key Differentiator and story telling to build curiosity and awareness plays a vital role in the presentation of a product.

The reason all this Sales process is undertaken is to have a good Object Handling. The Objective of satisfying the consumer needs and generating further demand while maintaining a profit is the main purpose of the sales. Ambi Pur does this efficiently so that the sales team could capitalize on the brand image.

The conversion of the much created interest into the sales deals with the Closing. This category creator offered its diffuser kit at a premium of price and quality which compelled the consumer to buy it.

The Follow Up is a mechanism to build a long lasting consumer relationship. This can be achieved in many ways like the feedback mechanism. It gives an idea of the consumers' brand loyalty towards your product. Ambi Pur has been doing it often by conducting drills at service stations, in feedback forms at showrooms or by promoting their product TVCs in which they interview the consumers. Thus Follow Up provided by the mentioning the customer care number or by providing an email address to enable the consumer to get back to you are ways Ambi Pur has undertaken religiously. It is important to note that the Follow Up and Relationship Marketing are closely associated aimed at delivering customer satisfaction and resolving attrition issues if any.

Thus the sales management involves the above process being carried out with an innovation in order to succeed in this world of fierce competition.