In order to understand the Consumer Market it is pretty much essential to analyse the key psychological processes that goes on to a Consumers mind during Buying your Product.
Thus the following gives a diagrammatic representation of the Model of Consumer Behavior:
In case of Ambi Pur the consumer 1st decides the 4Ps. viz. price of the product in comparison to the competitiors. The availability and so on. Other inputs that goes on in the consumers brain are the cultural context, economical point of view, any technical aspect that can govern the functioning of the product.
next the Buyers characteristics actually manifests the buying process. It involves any social context or the personal liking, psychological brand effect that leads to brand loyalty. Thus the market stimuli carries out the following in the consumer minds: The Solution to the problem of need, Alternative considerations and the satisfaction or attrition lining up with the post purchase decision. Thus the Buyers characteristics that governs this vary from individual to individual.
Lastly, the marketing stimuli that helps the buyer make the product choice, select and buy it takes place. It majorly deals with the Purchase amount and the personal satisfaction that are linked invariably with each other.
Further,
Frued's and Herzberg's theories do play an important role too.
According to Freud, largely most consumptions lack the motive, they are done invariably.
Ambi Pur has this advantage as the Car Fresheners are bought for the cars as an accessory even if the car is not in use.
Likewise,
Herzberg's theory of sellers identifying their customers and avoiding attrition in approaching other areas is linked to the Ambi Pur's TG which is carefully selected and well catered to.
The Maslow's pyramid diagram which is shown below relates to Ambi Pur in the following way:
Ambi Pur Car Perfume satisfies the Car air care hygiene thus fulfilling the basic needs of the car users. The Elimination of Car odor saves the car users from being embarrassed in front of the passengers which is a part of the Social needs. Moreover, using this category product sets a premium standard to the car accessories. It thus caters to the esteem needs too.
Thus the following gives a diagrammatic representation of the Model of Consumer Behavior:
next the Buyers characteristics actually manifests the buying process. It involves any social context or the personal liking, psychological brand effect that leads to brand loyalty. Thus the market stimuli carries out the following in the consumer minds: The Solution to the problem of need, Alternative considerations and the satisfaction or attrition lining up with the post purchase decision. Thus the Buyers characteristics that governs this vary from individual to individual.
Lastly, the marketing stimuli that helps the buyer make the product choice, select and buy it takes place. It majorly deals with the Purchase amount and the personal satisfaction that are linked invariably with each other.
Further,
Frued's and Herzberg's theories do play an important role too.
According to Freud, largely most consumptions lack the motive, they are done invariably.
Ambi Pur has this advantage as the Car Fresheners are bought for the cars as an accessory even if the car is not in use.
Likewise,
Herzberg's theory of sellers identifying their customers and avoiding attrition in approaching other areas is linked to the Ambi Pur's TG which is carefully selected and well catered to.
The Maslow's pyramid diagram which is shown below relates to Ambi Pur in the following way:
Ambi Pur Car Perfume satisfies the Car air care hygiene thus fulfilling the basic needs of the car users. The Elimination of Car odor saves the car users from being embarrassed in front of the passengers which is a part of the Social needs. Moreover, using this category product sets a premium standard to the car accessories. It thus caters to the esteem needs too.
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