'Brand'aholic!

The term Brand and branding per say is defined by AMA as:

"A brand is a customer experience represented by a collection of images and ideas; often, it refers to a symbol such as a name, logo, slogan, and design scheme. Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary."

Thus the best possible diagrammatic representation that follows the above is:

Apart, there are many a things that go in a Branding activity. The basic ones are the driveforce to create a brand image bu the ones that bring about the Brand Equity are the offereings that your brand makes.
It has to be distinct from the competitor's offerings i.e. Point-Of-Difference (POD), else it will result into a Point-Of-Parity (POP).

AMA defines Brand Equity as:

"Brand equity is a phrase used in the marketing industry to try to describe the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well known names. "

Ambi Pur as a brand under the parent brand P&G has always strived to maintain a High Brand Equity.

This being a category creator, has brought about the generation of demands on a large scale. It has made the car users realize the importance of Ambi Pur Car Freshener to their car as a mandate. The innovation in its diffuser system technology act as  the vital POD. The variety of fragrance range to suit your mood has been its USP. The idea however has been today used by other competitors like Godrej Aer. To some extent acts as the POP. 

The brand has also adopted Line extension in which is evident from the new fragrant variants that promises to eliminate the car odor while giving u a pleasant smell of your choice. Further it has taken measures to extend the to the New Brands in which it has introduced the Electronic Dispenser used indoors.

Also, the variety of products like indoor electronic dispensers, aerosols, Car perfume etc show Ambi Pur's Multi-Branding.

Nevertheless, Ambi Pur undertakes mass campaigns of advertising and promotion to remain the Top brand in this car air care category. For this, now since its decade long operation, it has undergone necessary modifications and brought in new innovations in terms of design and packaging that is essential as we move ahead with the time and technology.

Thus, the Brand logo of CAR featuring its car air care products has underwent strong transformation. It designs the 3 letter word in the front and rare of a sedan car. This mighty bold logo design under Ambi Pur imbibes strongly the product's bold looks, perfect functioning and quality assurance in to the consumers mind.

This adds on to the strong Brand Recall in the BRS and thus helps Ambi Pur as a brand do away with the market competition by staying as the leader.